In the early 1950s, Benrus failed in a hostile takeover of Hamilton, and subsequently lost a legal battle with Hamilton in which Benrus had acquired Hamilton stock for the stated purpose of investment but for the actual purpose of control. In the 1940s and 1950s, Benrus released the Sky Chief (a chronograph), the Dial-a-Rama, the Wrist Alarm and a bracelet watch called Embraceable. During World War II, the company stopped manufacturing watches and switched to the manufacture of timing systems (e.g. In the 1920s the company transitioned from watch repair to the manufacture of watchcases and assembly of completed watches using imported internal components from La Chaux-de-Fonds, Switzerland. The name "Benrus" is a portmanteau of the name of cofounder Benjamin Laz rus. military from World War II through Vietnam. Benrus watches were worn for decades by the U.S. Benrus is an American watchmaking and lifestyle company founded as a watch repair shop in New York City in 1921 by Romanian-American Benjamin Lazrus and his two brothers.
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